Which is a significant increase
since it’s inception. Sky television in it’s inception year didn’t even have a
sports channel, and 20 years on we’ve seen 4 channels added including 4 HD
sports channels and a pay per view football channel called Prem Plus which was
around from 2001 till 2007 which screened exclusive
Premier League football matches to subscription holders of that channel, which
was publically criticised by sections football fans.
Sky TV has changed the social word of football fans a
lot, pre 1992 before Sky football came in, football fans would have mostly
scratched their head at the possibility of going to a pub to watch a football
match, the big TV screens were virtually unheard off and back when people were
slightly tentative about the prospect of splashing out a lot of money at the
time on a satellite dish.
One of the problems many football fans and media alike
have touched upon is the fact how Sky is socially destroying the game for the
supporters due to how successful they’ve actually become, Sky have become ‘out
of touch’ with the average football fan.
As touched upon in the Guardian article ‘The game that
ate itself’ tells us how a story of a die-hard Manchester City supporter
had been going to every fixture home and away for over 5 years until recently
being priced out due to the rise in ticket prices. A ticket to see his team
play Birmingham
had risen in 1 year from £17 to £35, what was the difference? Birmingham had been promoted to the top
division of English football. Due to the demand and interest Sky has brought to English
football, it’s only natural for clubs to do the same and put prices up even
more and take advantage of the demand. The over achievement of Sky since 1992’s
rights purchase of English football has led to pricing out the average fan out
of games.
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